Web-to-Print -- Get Clients Invested

“What doesn’t work is when you launch a site and you only have an internal marketing person placing orders for a remote user or franchisee,” Allison says. “They really need to turn over the system, totally and completely, to be successful.”

Perhaps a bit of clarification is in order before going any further. Web-to-print, as it is defined here, is an Internet-based application that allows customers to more quickly and efficiently place orders for their print collateral—eliminating time-consuming steps and enabling more automated job processing. It can be used to produce something as simple as business cards, or as complex as a variable data digital printing job.