Web-to-Print -- Get Clients Invested

Willie Brennan, owner of Custom Print Now Solutions in Columbia, MD, is helping the Digital Print Council/Printing Industries of America to explain the Web-to-print options available to the industry. Working with Julie Schaffer of PIA, he helped develop www.w2ptestdrive.com, a “one-stop resource for printers, print buyers, marketers, etc., interested in learning more about Web-to-print solutions.” The Website breaks it down into four categories: