New Markets — Packaging’s Profit Potential

“Keep in mind that the normal offset press has 6,000 pounds psi,” Oliveri says. “The fanout is not consistent when you’re printing substrates of a plastic nature. Whether you’re doing it conventionally or UV, the inks are also very demanding. You need to pay attention to your load temperature.”

Oliveri is an ardent fan of the folding carton market, which he feels has stood up well during the economic downturn, even showing growth. One of the most difficult things to accomplish, he points out, is taking market share away from another firm.