New Markets — Packaging’s Profit Potential

“It’s really tough to get an incumbent (supplier) out,” he notes.

What is the degree of difficulty for package printing? That’s open to interpretation. Some have described the learning curve as steep, while others term it relatively simple, as printing goes.

“Quite often, it tends to be a little dirtier,” notes Dave Kornbau, vice president of operations for York, PA-based Strine Printing, one of the most prominent packaging printers on the East Coast. “If you’re a commercial printer, the transition’s not that difficult, in my opinion.”