Printing Rebirths — Finding True Love Again

Above all else, it seems Tursack is in this business for the love of art, the appreciation for a well-printed piece and the craftsmanship behind it. A great day and a great client, he notes, can more than cover up for 10 bad days.

“People warned me, ‘Don’t come back; you’ll be sorry. You love quality and people don’t care anymore—it’s all about price, price price,’ ” he recalls. “There is more emphasis on price today than there was at the start of the millennium. But, I’ve never heard someone say, ‘I want it cheap and I don’t care what it looks like.’ ”