Printing Rebirths — Finding True Love Again
It was a tough decision for Daniels, as Copy Cop was in need of a turnaround, but also represented a challenge that he relished.
“I determined that retail—the opportunity to have a company that had 4,000 to 5,000 customers doing lots of small orders for short-run color and black-and-white—was the way to go,” Daniels remarks. “Copy Cop was a perfect company that fit the new wave of short-run color, print-on-demand, and Web-to-print needs. Because that trend had started when we sold in ’99, I felt that Copy Cop was well positioned in the Boston market to work with customers and look at services that enable them to save money, increase quality and provide an end-to-end solution, from design to mailing, for short-run color and small format black-and-white.”