COMMERCIAL PRINTING - A Soft Landing

"One of the most important types of research NAPL does is tracking the demand for print. We ask printers to pick an industry they serve and tell us everything they can about trends in print demand in that market, such as autos, healthcare, education, etc.," Papparozzi says.

"Let's take the auto industry as an example. The printers we survey who serve that industry say demand for everything is up. Clients are buying more print alternatives, but also more multicolor lithography and digital printing.