COMMERCIAL PRINTING - A Soft Landing

"Printers in the healthcare market tell us a different story, though," he continues. "They report that a lot of the directories they used to print are going online. It is more efficient for healthcare companies to communicate with their customers via the Web, since things like physician rosters can be updated quickly and easily. These clients also are demanding more digital printing because they want more targeted, shorter runs of the pieces they do still print."