COMMERCIAL PRINTING - A Soft Landing
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"Over the next 25 years, the printing industry will be structured more like the packaging industry, which produces nearly the same volume with about 20 percent of the establishments," the forecast says.
Among the key industry trends noted by TrendWatch for the coming year are:
- The Internet doesn't have to do everything that print does; it just has to take communications budget dollars and creatives' time to reshape what, where and how things are printed.
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