COMMERCIAL PRINTING - A Soft Landing

Increasing energy and paper costs will change the value of print compared to other media, especially if advertising and communications budgets are constrained by the economic slowdown, as expected.

Theory into Practice
Since James Schultz, president and CEO of Great Lakes Companies in Cleveland, has been tapped to be a co-presenter of the 2001 Forecast at the Tech Alert conference, he seemed like an ideal person to provide a perspective from the frontlines. Great Lakes is a general commercial printer primarily, but it also is a good case study for diversification.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 All Next »