COMMERCIAL PRINTING - A Soft Landing

If there turn out to be any big business trends in 2001, Schultz expects acceptance of the Internet to be among them. "Unfortunately, when we talk e-commerce or the Internet in our industry, everyone's focus automatically goes to Noosh, Collabria, Impresse and that arena," he says. "Our approach at Great Lakes is different, because the print side of our company is still a regional, relationship-based business."