COMMERCIAL PRINTING - A Soft Landing

The Internet's real potential lies in enabling new services such as those his company has developed, Schultz believes. The opportunities are within reach of any company, regardless of size, if management searches out solutions to repackage, he adds.

"Even at Great Lakes we have two choices: build or buy. We are not going to reinvent everything. If it meets our needs, we'll buy a service and plug it into our system. To our clients, though, we are providing a complete solution.