COMMERCIAL PRINTING - A Soft Landing

"Print is a very mature industry, with customer/supplier relationships that typically have been established for years. Because of that, it can be hard for other print salespeople to even get in the door. If you have a solution to offer that a current supplier doesn't, you can get an audience at a high level of management. These services will come back around and fill your printing presses. We've already seen that in our operation," notes the company president.