COMMERCIAL PRINTING - A Soft Landing
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In the past, the growth rate of printing revenues closely tracked GDP growth. In recent years, there has been a divergence in the two numbers, which the market outlooks agree will continue because of structural changes that are reshaping the industry.
"Over the coming decade, the growing economy will continue to lift the entire printing industry, although the growth in printing will be slower than the overall growth in the economy," notes the "Vision 21" report. It cites several reasons for the divergence:
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