PRINTER news

• The study also indicates that consumers are more receptive to the direct marketing of products and services which interest them or come from trusted brands. More than nine out of 10 (95 percent) of consumers "are happy to receive" information from their favored supermarkets and stores through one or more marketing channels, and 73 percent are happy to receive information on local restaurants. However, the financial services industry didn't fare as well, with only 27 percent of adults being happy to hear from them.