Printing Marketers Go Head Hunting —Cagle

THERE AREN'T many print advertisements that allow you to lop someone's head off—heaven knows we wish there were more—but one printer seems to be head and shoulders above the competition in this regard. Or at least head...

The print ad in question is for Ubisoft's Assassin's Creed II video game, produced and co-designed by Sandy Alexander of Clifton, NJ. The piece consists of a four-page spread that, when opened, tears off the "king's head," empowering the end user a-la Henry VIII. The king in question, at least temporarily, is one of the characters in the game.