Printing Marketers Go Head Hunting —Cagle

Collaborating on the insert were Hugh Haas and Jeff Michael of Sandy Alexander, along with help from Ubisoft's agency, Cutwater. The ad appeared in last November's issue of GamePro and the December 2009 issues of Official XBOX Magazine and Playstation: The Official Magazine.

According to Haas, the collaboration with Cutwater for developing a print beheading proved to be a challenging task. "In one meeting we were literally cutting up napkins in a diner while discussing ideas," he recalls.