Printing Marketers Go Head Hunting —Cagle

COPY EDITOR'S NIGHTMARE: In the world of journalism, it's not always what you say, but where you say it, as well. And, it always helps to have a second set of eyes.

About 15 years ago, while doing newspaper layout and design, I wrote a headline about former basketball star Glenn Robinson, a.k.a., Big Dog, who was complaining about his NBA contract with the Milwaukee Bucks.