Printing Marketers Go Head Hunting —Cagle

It was a one column, three deck head, which is enough for roughly three normal sized words (or five really small words). "Robinson" was too long for the point size I was using, so I went with Big Dog.

One more word was needed, and the choices were many. I could've chose "barks" or "yelps" to keep the cheesy dog theme afloat. Since Robinson came off like a crybaby in the article, I chose...bawls. 'Big Dog' Bawls was the headline. It fit, the word "bawls" didn't have a descender jutting toward the copy, and deadline was breathing down my neck.