Printing Marketers Go Head Hunting —Cagle

Fast forward to last November and enter the digital age. WPMI-TV in Mobile, AL, is making every effort to tout its modern news coverage and dissemination methods, including an electronic billboard visible to commuters. In a cross-media move, the hip station posts its Twitter live news tweets to the billboard. One such tweet landed two station execs in hot water. The feed read, "3 Accused of Gang Rape in Monroeville."