UPFRONT

Transcontinental Rebrands

MONTREAL—To better reflect its 
evolution in the marketing communications landscape, Transcontinental Inc. has launched a new brand, logo and positioning: TC. Transcontinental, the Canadian leader in marketing activation. The new brand reflects the company's integrated marketing communications offering, including print, media, digital, interactive and mobile. The new trademark will be known as TC. Transcontinental, and its two sectors as TC. Media and TC. Transcontinental Printing.