UPFRONT

Shutterfly Buys WMSG Assets

REDWOOD CITY, CA—Shutterfly Inc., 
an Internet-based social expression and personal publishing (photo books) service, has acquired certain assets and liabilities 
of Dallas-based WMSG Inc. (WMSG) for $6 million in cash to enable a complete solution for variable data print marketers and other print-on-demand opportunities. WMSG, a former subsidiary of Williamson Printing, is a digital direct marketing provider with data management and marketing analytics capabilities.