UPFRONT

Graph Expo Attendance Up

RESTON, VA—The Graphic Arts Show Co. (GASC) released attendance figures for 
the recent Graph Expo 2011 trade show 
in Chicago, which revealed an increase in attendance over the 2010 event. Among the 20,451 participants (including exhibitors), there were 13,426 actual verified attendees/buyers—up 7 percent from 2010. The number of high-level decision-makers rose 12 percent, with 8,026 unique buyer companies. GASC defines "actual verified attendees" as registered on-site show goers who are counted only once.