UPFRONT

New Press Fuels DME Program

DAYTONA BEACH, FL—DME, a direct mail and cross-media specialist, is using a newly installed HP Indigo 7500 digital press to expand its new "Customer Rave" customized gifts service for clients, a move the printer considers integral to growing and differentiating its business. The 29-year-old firm wanted to offer more high-end marketing services to its clients, which include leading automotive and health care firms, professional sports teams and collegiate athletics organizations.