Enduring The Economy -- Staying Afloat

TWO PREDICTIONS for the 2009 calendar year: Barack Obama will be sworn in this month as the 44th president of the United States, and printers will endure an even tougher year than they did in 2008. Sorry...with the economy being what it is, the editors at Printing Impressions can’t even afford to go out on a limb. And, when it comes to forecasting the fortunes of printers for the final year of the millennium’s first decade, it hardly takes Nostradamus to tell us that economic pressures will cast a heavy burden on printers in 2009. One estimate predicts as many as 2,000 U.S. printers falling by the wayside this year (according to the PrintCom Consulting Group). The NAPL sees print sales declining by upwards of 3 percent.