Enduring The Economy -- Staying Afloat

“Printers that just tighten their belts and cut back—when an extended downturn comes—end up cutting muscle and sinew along with fat. And, when the bounce back occurs, it’s so much more difficult for them to recover. That will be a key differentiating factor between companies in 2009.”

While credit lines will be extended only to establishments that can demonstrate risk-worthiness, those that will invest in new gear during 2009 do not take their opportunities lightly, Bolte says. Purchases will be a direct result of customer needs and demands. Large-scale purchases will give way to creative software deals that allow printers to get into programs without overwhelming ramping-up costs.