Enduring The Economy -- Staying Afloat

Mason also envisions a true shift toward digital printing, including the belief that more and more printing devices will end up in the hands of the corporate environment. “Companies like Xerox and HP are incredibly well-positioned to put a color printer that does beautiful work on the LAN and, if desired, restrict access to it,” he says. “I see no reason why marketing departments shouldn’t be printing their own collateral material in-house. And I think the economy is going to accelerate that movement.”