Enduring The Economy -- Staying Afloat

As for 2009, Mason feels it will take much courage for printers to step up and make decisions that may be painful, but necessary, to navigate the troubled waters. “Good times can cover up for a lot of sloppiness or mistakes,” he says. “Bad times expose all; so it’s important that, when a printer is faced with ineptitude or problems, it can understand where the problem is coming from and what to do about it.