Enduring The Economy -- Staying Afloat

“I’m obviously painting a picture of the extreme,” he says. “But this is a very dangerous time from the standpoint of a printer being willing to do that because he thinks he’s helping himself. He might do better to cut his overhead.”

Another step printers can take is to re-examine their supply chain, according to Lamparter. Why not, since the trend for several years has been toward print buyers reducing their field of print vendors. That may not entail dropping vendors, but it could result in savings.