Enduring The Economy -- Staying Afloat

A recent NAPL economic report indicated that the gap between industry leaders and the rest of the pack widened during the 2001-2003 recession. The leaders, Paparozzi explains, were willing to make the moves during the recession that would enable them to capitalize better than most when the economic clouds parted. And, with our industry undergoing structural changes—such as shifting trends in how clients choose to market and advertise via electronic sources—Paparozzi’s old adage of a rising tide lifting all boats no longer holds true.