Enduring The Economy -- Staying Afloat

Reinforce how you can help customers. “Let me know if there’s anything I can do,” is a trite way of communicating your assistance to clients. Show them how you can save them time and money, and maybe you’ll garner more work share.

Rally ’round what’s most important. Keeping an eye on the most important elements of your business during a downturn is tough, but possible. Hold meetings with production people about paying attention to details. Cross-train to improve flexibility. Get rid of poor performers and ensure your top people that their positions are secure.