Upfront

Segerdahl Pulls a 360°

WHEELING, IL—c has undergone a full-scale identity shift, rebranding itself as SG360°. The firm claims it is bringing "empirical direct marketing solutions" to the marketplace with "cutting-edge" services and capabilities, including a proprietary customer analytics model. As part of the shift, the company has acquired two new Komori Lithrone G40 (GL640) sheetfed offset presses. SG360° serves retail, financial, health care and automotive marketers.