COMMERCIAL PRINTING OUTLOOK -- Ambiguity is Certain

Across the board, printing markets are being redefined by shorter runs, increasing use of color, personalization and growing demand for value-added services such as database management, fulfillment and mailing, Paparozzi says. "Printers that are digitally prepared have a historic opportunity to get involved in their clients' jobs earlier, stay involved longer and elevate themselves to a provider of communication solutions that satisfy a far broader range of clients' communication needs than ever before. That includes taking digital files to CD or the Web."