COMMERCIAL PRINTING OUTLOOK -- Ambiguity is Certain

The profit leaders in PIA's Ratios database typically have a more focused and specific business strategy than lower profit firms, the economist reports. He says they can be broadly categorized as following one of two business strategies:

* Commodity shops serve customers whose choice of printer is driven mostly by cost/price considerations. To be successful, these printers need to be super-efficient and knowledgeable about the entire cost chain.