COMMERCIAL PRINTING Outlook -- Shadows Cast on 2006

"Enduring success will come from cultivating leadership skills and expertise in one's staff, not technology," Paparozzi continues. "It will require the ability to understand your client's needs and become a solutions provider, while looking beyond the traditional print buyer."

Judging by the level of interest, growing installed base and expanding monthly production volumes, it seems as though digital printing is finally becoming a force to be reckoned with for the broader market. PIA/GATF's Digital Printing Council is in the midst of a research project—Marketing 4 Digital—that promises to define the scope of this opportunity. Full results will come out in 2006.