COMMERCIAL PRINTING Outlook -- Shadows Cast on 2006
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* 15 percent of graphic arts firms plan to purchase a digital color press in the next 12 months; and
* 39 percent of digital printers say their digital printing volumes are increasing "a little" or "a lot."
Direct mail continues to be the leading application for variable data digital printing, although more exploration is being done of its effectiveness and viability for catalogs and magazines. On-demand books still are what's hot in static digital production. Each of these industry segments is covered in the various market outlooks that immediately follow this story.
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- Companies:
- NAPL
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