COMMERCIAL PRINTING -- Running Lean and Mean

If the economy tracks as expected—growing by around 3.5 percent next year—print markets should continue to gain momentum in 2004, says Ronnie H. Davis, Ph.D., chief economist at Printing Industries of America (PIA). Adding to the pull of the growing economy will be media spending related to the presidential elections and summer Olympic games, he points out. Those events alone could add half a point or so to print market growth next year.