COMMERCIAL PRINTING -- Running Lean and Mean

Paparozzi contends that the more telling data for the industry as a whole can be found in the responses to a question that asked, "Where do you expect to find that growth?" Not surprisingly, 80 percent said they expect to get some help from the economy.

"But, 74.9 percent said we are going to grow by gaining market share from competitors, 22.8 percent said by getting work from competitors who have gone out of business, and 9.2 percent said they are going to grow from mergers and acquisitions," the economist reveals. "While those three approaches are perfectly legitimate, sound ways to grow a business, they represent a redistribution of market share, not growth in the market."