COMMERCIAL PRINTING -- Running Lean and Mean

For that reason and others, not everyone is going to participate equally—or at all—in the upturn, Paparozzi says. Printers have to position their businesses for growth, he argues. "The upturn is not going to look much different from the recession for companies that are not prepared for growth."

According to the NAPL economist, every printer—regardless of size or market—needs to address four questions: