COMMERCIAL PRINTING -- Running Lean and Mean

Further analysis is provided in a new PIA report—"Keys to Profitability: Lessons from Ratios Profit Leaders"—available through the "Bookstore and Products" section of the association's Website (www.gain.net).

Along with being chairman and CEO of Branch-Smith Inc., David Branch brings to this discussion the added perspective of serving as NAPL chairman. Speaking as a printer, Branch says he has seen indications that business is firming up. "We're looking for business to be better in 2004 than it has been the last couple of years . . .thankfully," he remarks.