COMMERCIAL PRINTING -- Running Lean and Mean

"Our sense is that business has been creeping toward getting better for some time. Our sales didn't really fall through the floor like they did for many other companies. The pricing has been abysmal, though."

Boom in Business

In fact, Branch-Smith was able to continue growing its sales during the downturn, doubling in size since 1998, its chief executive notes. "Our business has always been a value play," he adds.