COMMERCIAL PRINTING -- Running Lean and Mean

Since complaining about pricing accomplishes nothing, Corporate Press' management team has concentrated on coming to terms with the new market realities. "We're working harder than ever to take costs out of the process of putting ink on paper. Our profits are now higher than ever," he reveals.

"In traveling around the country as chairman of PIA, I've been amazed to see so many printers still expecting business to come back, prices to go up and for their companies to be more successful in the future, even though they are equipped the same way they were three years ago," Marcian continues. "The traditional commercial printer putting ink on paper with older equipment is not able to cut costs as much as shops that have invested in new technology. They are going to continue to hurt."