Sales Relationships : Don’t Cut Out Print Buyers

Attaining success in printing sales is not all that different than becoming the next Rory McIlroy on the PGA Tour. Sure, NO ONE is going to become the next McIlroy, but perhaps a golfing/sales analogy is apt, since 99.5 percent of salespeople can be found on the links at some point.

What both have in common during that make-or-break road to success is the shot that’s taken on their approach. The aggressive golfer can quickly find himself in the drink or with an unplayable lie (insert your own Tiger Woods joke). A printing salesman won’t have to go looking for his balls—not in the literal sense, at least—but could find a cold shoulder or dial tone greeting him in short order following an approach shot that totally misses the mark.