Sales Relationships : Don’t Cut Out Print Buyers

Still, a majority of corporate print buyers have the final say over who gets the job, Dana notes. And to go around the buyer is to risk getting shut out entirely. With few exceptions, she points out that most managers of print buyers a) generally don’t know much (if anything) about printing; and b) don’t want to be involved in sourcing work. Part of the print buyer’s job is to know how to place work appropriately.