Sales Relationships : Don’t Cut Out Print Buyers

To go around them is a slap in the face,” she remarks.

Dana acknowledges that when a client’s print buying unit is too far removed from the marketing department, a printer may be justified in assuming that the full breadth of their marketing-driven solutions (mobile, QR codes, Augmented

Reality, highly targeted marketing) is going to fall on deaf ears. Still, she cautions against selling buyers short; they understand the evolution printers are experiencing, and it’s their job to ensure that the finest, most competent vendors are secured.