Sales Relationships : Don’t Cut Out Print Buyers

Meador hardly sounds like someone defending a turf that is being infringed upon. In reality, Meador and other ad agencies are relying on print and numerous print-related service technologies to put a bow on the agency client’s job. Meador doesn’t want to hear a recitation of a printer’s equipment list. He wants to get excited about a cool or neat application that can perhaps serve as that bow. A creative fold, a unique foil stamp, an example of a recent cross-media campaign. The best way to get Meador excited is to show him your work in action.