Sales Relationships : Don’t Cut Out Print Buyers

“It’s tough, because as an ad agency, we’re supposed to be on the forefront with the latest trends. But, it’s hard for us to keep up because the industry is evolving so fast,” Meador says. “Really good relationships are those where (printers) spend that extra time to come in and let us know what’s going on, so we can incorporate those elements into our marketing plans or our designs. Then, we can produce the best, most creative designs and integrated plans to maintain our client relationships. We’re leaning on those vendors a little more now than we used to.”