Sales Relationships : Don’t Cut Out Print Buyers

evok actually hosts a “brown bag lunch” twice a month, where vendors (many of which are printers) can come in and speak to relevant agency types in regards to their products and services. It’s a 90-minute opportunity for suppliers to showcase how they can make life easier for evok and its clients.

There are other ways to wow Meador without stepping on his toes. He suggests printers send monthly e-newsletters to their clients and prospects, including agencies, highlighting a recent job or discussing how a certain technology could augment a marketing initiative, for example. White papers are another way to an ad agency’s heart, according to Meador. These case studies can bring to light the hows and whys behind a recent project, and give the reader food for thought.