Commercial Printing Outlook : Healing Light Cast on 2011

During the downturn, market leaders—as NAPL defines them—have been able to stay focused on getting more efficient, more productive and more valuable to their clients, according to Paparozzi. They are now in a position to dramatically widen their lead over the rest of the industry. "Even now, while everyone still has this kind of wait-and-see mentality, the leaders are getting prepared to grow and gain market share at the expense of their competitors. It happened after the last recession, and it will happen after this one."