Commercial Printing--Slowdown Slated for '99?

Warning Label
Some have expressed caution, although not merely bottom line-driven caveats. Al Dutcher, vice president of sales development for Carlson Craft, in North Mankato, MN, doesn't believe that technology is benefitting printers presently.

"Emerging technologies, like receiving orders on disk and working with digital presses, aren't paying off for printers yet," he says. "They're on the back side of the learning curve. I don't know that everyone has learned to harness the new technologies."